AS Sticker 2025

Problem: Design a fun and engaging sticker for Associated Students that represents school spirit, aligns with the organization’s branding, and appeals to a broad student audience. The final design would be selected through a team vote and used throughout the following academic year.

Solution: Working alongside two other graphic designers on my team, I created a custom illustrated sticker featuring Willie the Wildcat, Chico State’s mascot, styled with reading glasses and a book to reflect student life and academic pride. I incorporated the official Associated Students brand colors and visual identity to ensure cohesion with other AS materials. My design was ultimately chosen as the winner and became the official sticker that will be distributed and used by Associated Students for the next year.