Cherbi Soda

Problem: Develop a brand for a new beverage catered to a health conscious gen Z audience.

Solution: Create a soda that feels like something every gen Z person would love to have on a warm summer day by the pool. Something that has a sense of nostalgia but is also new and interesting. For this project I wanted to create a naturally energizing soda that checked all the boxes of looking like a refreshing beverage that is projected to a gen Z audience. I chose the name Cherbi because it is close to the word cherry, and this is a cherry flavored beverage. It is also short and memorable. I wanted to convey that this product has energy properties by adding lots of movement and energy through the rising of bubbles and cherries in the background. Through the use of red I wanted to convey a crisp cherry flavor that would taste refreshing. To capitalize on the more healthy benefits I used callouts like “made with all natural ingredients” and “+probiotics and vita- mins”. I am unfortunately a fan of soda and usually they aren’t the best for you so I wanted to make a soda that resembles what you see on the shelves but as a more healthy version.

Research: I went to multiple stores and observed products in the soda realm, this gave me an idea of what was already out in the world. I also did research online to see what new and popular products were doing well in the market and compared their graphic design. I found that slanted text and bright bold colors were associated with soda products.

Challenges: Trying to make the design stand out on the shelves while still making it look like something that is already an established product.

Learnings: I learned how to create a beverage targeted at Gen Z by focusing on their love for fun, energizing products with natural ingredients. Including key elements like bold, vibrant packaging, memorable graphics and illustrations, and. Authenticity and personality are also crucial to appealing to this demographic and I learned how to incorporate this into design."